Daytona 500

SuperFile arrived on NASCAR’s biggest stage: the black-and-volt #97 Chevrolet for Shane van Gisbergen at the Daytona 500.

The Daytona 500 opened a multi-year partnership with Trackhouse Racing. Taylor oversaw the sponsorship rights, partner assets and brand integration, and built the event operation behind race-weekend hospitality for investors, clients and customers, from logistics and vendors to on-site execution.

The program carried on through the season, including a Mr. Brainwash art car in Las Vegas, and extended into MotoGP with Trackhouse’s grand-prix team.