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Daytona 500
The black-and-volt #97 for Shane van Gisbergen, opening a multi-year NASCAR program of race-weekend activation, VIP hospitality and partner assets.
Taylor Powers — Brand & Creative Production Executive. Chicago.
Sports partnerships, brand launches and campaigns. Hover to preview, click for the full story.
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The black-and-volt #97 for Shane van Gisbergen, opening a multi-year NASCAR program of race-weekend activation, VIP hospitality and partner assets.
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Campaign development, partner relations and experiential activation for FLEX’s front-of-jersey sponsorship with Los Angeles FC, driving 60B+ impressions.
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A global partnership with TKO, making SuperFile the first Official Secure File Sharing Partner of UFC and WWE.
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Launch creative for EGO, part of 20,000+ assets and 200+ product launches delivered for EGO, SKIL and FLEX.
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Title partnership in MotoGP, with paddock content, hospitality and partner delivery at every round.
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Matchday and partnership films that put FLEX inside the club, the stadium and the city.
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A cordless-power campaign with talent, production and visual effects.
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The #97 handed to the street artist Mr. Brainwash for Las Vegas, turning a race weekend into a culture moment.
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Took SuperFile to market across brand, creative, content and partnerships, and scaled its Instagram to 150K+ followers in eight months.
Partners & properties

About
Brand, creative development and operations, from the first idea through final delivery.
Taylor Powers is a brand and creative production executive. As VP of Brand at SuperFile, Taylor took the company to market, built and led a 25+ person department across brand, strategy, creative, partnerships and production, and ran partnerships with Trackhouse Racing in NASCAR and MotoGP, UFC, WWE and LAFC, managing $20M+ in production budgets.
Before that, as Managing Director and Partner at Realm Agency, Taylor directed operations, business development and production for EGO, SKIL and FLEX, overseeing 20,000+ assets and 200+ product launches. At both SuperFile and Realm, Taylor also served as Head of Production, Head of Post-Production and Visual Effects Producer. It all started in Hollywood production and visual effects for Marvel Studios, ABC, Fox, Netflix, Legendary and Lionsgate.
Built and ran partnerships across NASCAR, MotoGP, UFC, WWE and MLS, from FLEX’s LAFC front-of-jersey deal to SuperFile’s full partnership portfolio.
Race weekends, fight nights and live activations end to end, from VIP hospitality and guest experience to on-site operations.
Led the launches of SuperFile and FLEX through major partnership announcements and integrated campaigns that generated billions of impressions.
Teams of 25+ across brand, creative, content and production, owning multimillion-dollar budgets from first idea to final delivery.
Roles held
Experience
Film & visual effects
Contact
taylor@taylorpowers.com